Brainstorming is a technique used to gather a large quantity of ideas. The ideas generated are geared towards solving a specific problem. Brainstorming is a process for developing creative solutions to problems. Alex Faickney Osborn, an advertising manager, popularized the method in 1953 in his book, Applied Imagination. Ten years…

Steps of Brainstorming

• Create a background memo
• Gather the participants from as wide a range of disciplines with as broad a range of experience as possible bringing more creative ideas to the session.
• Write down a brief description of the problem. The leader should take control of the session initially defining the problem to be solved with any criteria that must be met.
• Use the description to get everyone՚s mind clear of what the problem is. This helps in keeping the group focused.
• Encourage an enthusiastic, uncritical attitud…