GRE (Graduate Record Examinations) Psychology Social Psychology-Group and Intergroup Processes Study Material (Page 10 of 11)

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Plans of Prevention of Social Loafing: Peer Pressure on Conformity: Peer Pressure on Conformity


Plans of Prevention of Social Loafing: Peer Pressure on Conformity

  • One way to reduce social stagnation is to identify the effort made by each member towards the group goal. In this case, every member will be fully active in carrying out their responsibilities even in the group situation.
  • To reduce social depression, some psychologists have talked about keeping the size of the group smaller, as the smaller group has less social withdrawal than the larger group.
  • The standards and rules of the group should be developed, defining the actions taken and assigning personal responsibility to the members. Doing so creates the possibility of reducing social depression to a great extent.
  • Social withdrawal can also be preve…

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Persuasion: Elements of Persuasion



  • Persuasion is a method of changing a person՚s feelings, feelings, behaviors, or general evaluation towards an object, issue, or person. In other words, it is a deliberate technique adopted by one person to change another person՚s thoughts, behavior, and decisions.
  • The power and prevalence of persuasion inspired psychologists to research in this area. In the 1950s, Carl Hovland and his collaborators at Yale University conducted the first systematic analysis of persuasion known as the Yale Communication Project. The Yale group determined that the four elements are present in all persuasion. These elements are: -
    • The source is the motivator who delivers the message.
    • Self
    • The r…

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