GRE (Graduate Record Examinations) Psychology Measurement and Methodology-Scientific Method and the Evaluation of Evidence Study Material (Page 17 of 18)

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Scientific Research: Survey Research and Fixed vs. Flexible Research Design


Survey Research

Survey research is mainly concerned with assessing the characteristics of the primary population. It is a technique whereby researcher studies the whole population with respect to sociological and psychological variables. It deals with characteristic attitude and beha…

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Data Collection


Data Collection & Methods of Qualitative Research

  • Interviews are in-depth one to one interaction, interviewees talk about the subject from their own frames of reference.
    • usually open ended.
  • Observations or ethnography are in depth observations of people, behaviors, institutions, cultures, and customs.
    • detailed field notes are crucial.
  • Case studies evaluates in depth, many features (including psychological characteristics) of a few cases over time.
    • Cases can be individual, groups, organizations.
    • Observations, interviews, or combination of both are used to data is collected.
  • Focus group discussions consists of group of participants wh…

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