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Instinct Theory of Motivation

  • Instinct in a person i. e. their inner voice motivates the person to take an action or do something. Sometimes a person isn’t even aware of what he is doing; he does it on the basis of his instinct.
  • Many human instincts were named by William James which included attachment, play, shame, anger, fear, shyness, modesty and love. The theory was totally subjective and hence suffered criticisms and was done away with by modern researchers.

Arousal Theory of Motivation

This theory states that a person likes to remain neutral, not too much aroused nor too less aroused. For this equilibrium, he takes various measures like when he is more aroused, he will try to relax himself, and if he is less aroused, he will like to take some adventures which cause excitement.

Humanistic Theory of Motivation

These theories reflect the cognitive approach in humans which motivates them to perform certain tasks. Abraham Maslow’s theory is the best example of it. In that theory, Maslow states that a human is initially motivated to fulfill lower order needs of food, shelter and security. Later on, when he satisfies these biological needs, he is motivated to satisfy higher order needs of self-realization as well as social and esteem needs.

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