Marketing Management-Marketing Mix (CBSE Class-12 Business-Studies): Questions 20 - 21 of 21

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Question number: 20

» Marketing Management » Marketing Mix » Product (Branding, Labelling & Packing)

Appeared in Year: 2011

Essay Question▾

Describe in Detail

Identify and explain the promotional tool of Marketing-mix which plays a persuasive, service and informative role and thereby link a business firm to its customers. Also explain by giving any four reasons how this tool helps in increasing the sales of businessmen.

Explanation

The promotional tool of Marketing-mix which plays a persuasive, service and informative role and thereby link a business firm to its customers is called personal selling. Its reason is given below

(1) Promotion: - Personal selling is effective promotional tool that makes customers to buy product.

(2) High flexibility: -… (76 more words) …

Question number: 21

» Marketing Management » Marketing Mix » Product (Branding, Labelling & Packing)

Appeared in Year: 2011

Essay Question▾

Describe in Detail

Name the element of Marketing-mix in which a set of firms and individuals creates possession, place and time utility and helps in market offering. Also explain any five important functions performed by this element.

Explanation

The element of Marketing-mix in which a set of firms and individuals creates possession, place and time utility and helps in market offering is place or physical distribution.

Its function is given below: -

(1) Arranging goods: - An intermediary first receives goods from sources and sorts the goods into… (136 more words) …

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