Marketing Management-Marketing Mix (CBSE Class-12 Business-Studies): Questions 15 - 19 of 21

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Question number: 15

» Marketing Management » Marketing Mix » Product (Branding, Labelling & Packing)

Short Answer Question▾

Write in Short

Identify the type of products in the following cases and give one example of each type:

(i) Purchase of goods in which buyers devote considerable time to compare quality, price and style.

(ii) Consumer products which are purchased frequently, immediately and with least time and efforts.

(iii) Consumer goods having attained brand loyalty with some specific features because of which people make more efforts in their purchase.

Question number: 16

» Marketing Management » Marketing Mix » Product (Branding, Labelling & Packing)

Short Answer Question▾

Write in Short

State any three features of a good brand name.

Question number: 17

» Marketing Management » Marketing Mix » Product (Branding, Labelling & Packing)

Appeared in Year: 2006

Short Answer Question▾

Write in Short

Explain ‘Product Mix’ as an element of ‘Marketing Mix’.

Question number: 18

» Marketing Management » Marketing Mix » Physical Distribution

Appeared in Year: 2011

Essay Question▾

Describe in Detail

Reena purchased one liter of pure Deshi Ghee from a shopkeeper. After using it she had a doubt that it is adulterated. She sent it for a laboratory test which confirmed that the Ghee is adulterated. State any six reliefs available to Reena, if her complaints and the consumer court is satisfied about the genuineness of the complaint.

Explanation

Reena complaints and the consumer court is satisfied about the genuineness of the complaint is given below: -

(1) Replacement of the defective product with new.

(2) Refund of money paid by Reena.

(3) Termination of manufacture of defective product.

(4) Reasonable amount of compensation

(5) To withdraw the infected… (12 more words) …

Question number: 19

» Marketing Management » Marketing Mix » Product (Branding, Labelling & Packing)

Appeared in Year: 2011

Essay Question▾

Describe in Detail

Prakhar purchased an ISI mark electric iron from ‘Bharat Electricals’. While using he found that it was not working properly. He approached the seller and complained for the same. The seller satisfies Prakhar by saying that he will ask the manufacturer to replace this iron. The manufacturer refused to replace and Bharat Electricals decided to file a complaint in the consumer court. Can ‘Bharat Electricals’ do this? Why? Also explain ‘who is a consumer’ as per Consumer Protection Act, 1986.

Explanation

  • No Bharat Electricals cannot file complaint in the consumer court because it is not consumer. According to the Consumer Protection act consumer is any person who buys any goods. It has been paid under any scheme of behind payment.
  • It includes any user of such goods when such use is… (49 more words) …

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