Marketing Management-Marketing Mix (CBSE (Central Board of Secondary Education- Board Exam) Class-12 Business-Studies): Questions 8 - 14 of 21

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Question number: 8

» Marketing Management » Marketing Mix » Product (Branding, Labelling & Packing)

Essay Question▾

Describe in Detail

You have been appointed as a Brand Manager of Ford Motors. The Company is to introduce a Compact small car in the Indian Market. The name of the car is yet to be decided. You have been asked to chair a Brain Storming Session. Before the suggestions come forward you have to briefly explain the participants as to what constitutes a good brand name with the help of suitable examples.

Explanation

The constituents of a good brand name are:

(i) It should be short, easy to pronounce, spell, recognise and remember e. g. NANO, VIP, VIM.

(ii) It should suggest the products benefits and qualities like - Genteel, Promise, Safi, Duracell, Kleenfloor, Eveready.

(iii) It should be distinctive like- Zodiac, Kodak,… (21 more words) …

Question number: 9

» Marketing Management » Marketing Mix » Promotion

One Liner Question▾

Write in Brief

Name the Sales promotion technique in which ‘Scratch Cards’ are used?

Question number: 10

» Marketing Management » Marketing Mix » Promotion

One Liner Question▾

Write in Brief

Name the non paid and non personal form of promotional tool.

Question number: 11

» Marketing Management » Marketing Mix » Promotion

Short Answer Question▾

Write in Short

‘Automobiles Ltd. offered to sell their new bike at about Rs4000 less than the usual price’ is an example of sales promotion. Name the technique and explain two other techniques with examples.

Question number: 12

» Marketing Management » Marketing Mix » Physical Distribution

One Liner Question▾

Write in Brief

Which channel will you recommend for distribution of perishable goods?

Question number: 13

» Marketing Management » Marketing Mix » Promotion

One Liner Question▾

Write in Brief

“Introducing a scheme of 50%+ 40 % less by the koutons” is the example of which sales promotion technique?

Question number: 14

» Marketing Management » Marketing Mix » Product (Branding, Labelling & Packing)

Essay Question▾

Describe in Detail

‘Various tools of communication are used by the marketers to promote their products’ Answer the following questions:

(a) Why do Companies use all tools at the same time?

(b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer.

(c) Which tool of promotion will primarily be used for the following:

(i) To get good Corporate image without being paid for.

(ii) An existing product meant for mass usage by literate people.

(iii) To introduce a new product to a particular class of people through door to door visits.

Explanation

(a) The Companies use all tools at the same time because of the nature of market, nature of product, promotion budget and objectives of promotion being different at different times.

(b) The most commonly used non-personal tool of promotion which is paid for by the marketer is advertising. The explanation… (30 more words) …

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