Marketing Management-Marketing Mix (CBSE Class-12 Business-Studies): Questions 1 - 7 of 21

Get 1 year subscription: Access detailed explanations (illustrated with images and videos) to 442 questions. Access all new questions we will add tracking exam-pattern and syllabus changes. View Sample Explanation or View Features.

Rs. 700.00 or

Question number: 1

» Marketing Management » Marketing Mix » Promotion

Short Answer Question▾

Write in Short

‘Advertising costs are passed on to the consumers in the form of higher prices’ and ‘Some advertisements are in bad taste’. Do you agree? Give reasons in support of your answer.

Or

Advertising encourages sale of inferior and dubious products and ‘Advertising confuses rather than helps’. Do you agree? Give reasons.

Question number: 2

» Marketing Management » Marketing Mix » Physical Distribution

One Liner Question▾

Write in Brief

From producer to retailer to consumer identify the type of channel of distribution.

Question number: 3

» Marketing Management » Marketing Mix » Promotion

Short Answer Question▾

Write in Short

You have invented a new device to detect impurities in petrol. Which two advertising media would you use and why?

Question number: 4

» Marketing Management » Marketing Mix » Promotion

One Liner Question▾

Write in Brief

Name any two print medias of advertising.

Question number: 5

» Marketing Management » Marketing Mix » Product (Branding, Labelling & Packing)

One Liner Question▾

Write in Brief

‘Determination of the Price of a Product’ is influenced by many factors. Explain any five factors that have an influence on price.

Question number: 6

» Marketing Management » Marketing Mix » Product (Branding, Labelling & Packing)

One Liner Question▾

Write in Brief

How does labeling act as a silent Salesman?

Question number: 7

» Marketing Management » Marketing Mix » Promotion

Short Answer Question▾

Write in Short

Identify the method of sales-promotion in the following cases:

(i) A mobile company offers a discount of Rs. 1000 to clear off excess inventory.

(ii) A customer gets Rs. 5 off on return of an empty wrapper while making a new purchase of the same product.

(iii) A Company offers a pack of kg. of sugar with the purchase of a 5 kg. bag of wheat flour.

(iv) A comapny offers 40 % of extra shaving cream in a pack of 500 gms.

(v) Scratch a card and get a gold coin with the purchase of a cold drink.

(vi) Purchase goods worth Rs. 50, 000 and get a holiday package worth Rs. 10, 000 free.

Sign In