Marketing Management-Marketing Mix [CBSE (Central Board of Secondary Education) Class-12 Business-Studies]: Questions 1 - 7 of 23

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Question 1

Write in Short Short Answerā–¾

ā€˜Advertising costs are passed on to the consumers in the form of higher pricesā€™ and ā€˜Some advertisements are in bad tasteā€™ . Do you agree? Give reasons in support of your answer.

Or

Advertising encourages sale of inferior and dubious products and ā€˜Advertising confuses rather than helpsā€™ . Do you agree? Give reasons.

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Question 2

Write in Brief One Linerā–¾

From producer to retailer to consumer identify the type of channel of distribution.

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Question 3

Write in Short Short Answerā–¾

You have invented a new device to detect impurities in petrol. Which two advertising media would you use and why?

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Question 4

Write in Brief One Linerā–¾

Name any two print medias of advertising.

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Question 5

Write in Brief One Linerā–¾

ā€˜Determination of the Price of a Productā€™ is influenced by many factors. Explain any five factors that have an influence on price.

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Question 6

Write in Brief One Linerā–¾

How does labeling act as a silent Salesman?

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Question 7

Write in Short Short Answerā–¾

Identify the method of sales-promotion in the following cases:

(i) A mobile company offers a discount of ā‚¹ 1000 to clear off excess inventory.

(ii) A customer gets ā‚¹ 5 off on return of an empty wrapper while making a new purchase of the same product.

(iii) A Company offers a pack of kg. of sugar with the purchase of a 5 kg. bag of wheat flour.

(iv) A comapny offers 40% of extra shaving cream in a pack of 500 gms.

(v) Scratch a card and get a gold coin with the purchase of a cold drink.

(vi) Purchase goods worth ā‚¹ 50,000 and get a holiday package worth ā‚¹ 10,000 free.

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