Marketing Management-Marketing Mix [CBSE (Central Board of Secondary Education) Class-12 Business-Studies]: Questions 1 - 7 of 23
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Question 1
Write in Short Short Answerā¾
āAdvertising costs are passed on to the consumers in the form of higher pricesā and āSome advertisements are in bad tasteā . Do you agree? Give reasons in support of your answer.
Or
Advertising encourages sale of inferior and dubious products and āAdvertising confuses rather than helpsā . Do you agree? Give reasons.
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Write in Brief One Linerā¾
From producer to retailer to consumer identify the type of channel of distribution.
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You have invented a new device to detect impurities in petrol. Which two advertising media would you use and why?
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Question 5
Write in Brief One Linerā¾
āDetermination of the Price of a Productā is influenced by many factors. Explain any five factors that have an influence on price.
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Question 7
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Identify the method of sales-promotion in the following cases:
(i) A mobile company offers a discount of ā¹ 1000 to clear off excess inventory.
(ii) A customer gets ā¹ 5 off on return of an empty wrapper while making a new purchase of the same product.
(iii) A Company offers a pack of kg. of sugar with the purchase of a 5 kg. bag of wheat flour.
(iv) A comapny offers 40% of extra shaving cream in a pack of 500 gms.
(v) Scratch a card and get a gold coin with the purchase of a cold drink.
(vi) Purchase goods worth ā¹ 50,000 and get a holiday package worth ā¹ 10,000 free.
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