Marketing Management-Marketing Management Philosophies (CBSE Class-12 Business-Studies): Questions 1 - 5 of 5

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Question number: 1

» Marketing Management » Marketing Management Philosophies

One Liner Question▾

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Name the concept of marketing which pays attention to the Social, Ethical and ecological aspects of marketing along with consumer satisfaction.

Question number: 2

» Marketing Management » Marketing Management Philosophies

Appeared in Year: 2005

Short Answer Question▾

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How does marketing help a firm to build goodwill in the market?

Question number: 3

» Marketing Management » Marketing Management Philosophies

Appeared in Year: 2005

Short Answer Question▾

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What is meant by production concept of marketing?

Question number: 4

» Marketing Management » Marketing Management Philosophies

Appeared in Year: 2010

Essay Question▾

Describe in Detail

What is meant by ‘Production concept’ of marketing?

Explanation

  • Production concept of marketing focus of a business. It should be increasing the production of goods. It is assumed that producing goods on a large scale decrease the average cost of production and increases profits.
  • It is also believed that the demand for a product always exceeds its
  • Supply and… (24 more words) …

Question number: 5

» Marketing Management » Marketing Management Philosophies

Appeared in Year: 2012

Essay Question▾

Describe in Detail

Nisha a school bag manufacturer decided to improve the product for profit maximization and added a water bottle holder to existing design.

(1) Identify the marketing management philosophy adopted by Nisha and

(2) Explain this philosophy on the basis of:

(A) Main focus and (B) Means and ends

Explanation

(1) Marketing management philosophy: - The marketing management philosophy adopted by Nisha is product concept.

(2) (A) Main focus: - Main focus of product is on improving the quality of product and adding new features. In such an order that it could attract a greater number of customers. In this… (35 more words) …

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