Marketing Management-Concept & Functions (CBSE (Central Board of Secondary Education- Board Exam) Class-12 Business-Studies): Questions 10 - 14 of 14

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Question number: 10

» Marketing Management » Concept & Functions

Appeared in Year: 2010

Essay Question▾

Describe in Detail

Explain the following money market instruments:

1. Treasury Bill

2. Commercial Paper

Explanation

  1. Treasury bill: - Treasury bill denotes as promissory note. It used for borrowing by the government. Treasury bills are issued by the Reserve Bank of India and it is available for a minimum of Rs. 25, 000 and in multiples thereof. T-bills are also known as zero-coupon bonds—highly liquid bonds.
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Question number: 11

» Marketing Management » Concept & Functions

Appeared in Year: 2010

Essay Question▾

Describe in Detail

Name that element of marketing-mix which affects the revenue and profits of a firm. Explain any five factors which help in determining this element.

Explanation

Element of marketing-mix which affects the revenue and profits of a firm is price. It denotes money paid by customers and obtain product.

Its factors in determining this element is given below: -

(1) Cost of product: - Cost of product consists of costs included in production, distribution and sale

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Question number: 12

» Marketing Management » Concept & Functions

Appeared in Year: 2010

Essay Question▾

Describe in Detail

‘An important task in the marketing of goods relates to designing the label as it provides useful and detailed information about the product. ’

In the light of the above statement draw a label for a ‘liquid soap’ and highlight the important information to be provided on it

Explanation

In the marketing process plays role in product because it provide information about product, manufacturer address, Date of manufacturing, Expiry date, maximum retail price, net weight instruction for use all are given.

Example is given in this image: -

Brand name is Duttel Antiseptics

Brand Name Is Duttel Antiseptics

This image is of Duttel Antiseptics

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Question number: 13

» Marketing Management » Concept & Functions

Essay Question▾

Describe in Detail

Briefly explain any three Objectives of marketing management.

Explanation

Objectives of marketing management are given below: -

(1) To ensure consumer satisfaction: - This marketing management is to ensure consumer satisfaction. Marketing manager make study of need of the consumers.

(2) To increase the market share: - Increase in market share means increase in sales. The aim of marketing

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Question number: 14

» Marketing Management » Concept & Functions

Appeared in Year: 2012

Essay Question▾

Describe in Detail

Give the meaning of ‘supervision’ as an element of ‘directing’ and any four points that explain its role.

Explanation

Supervision is process of instructing subordinates to achieve organizational goals. Role of supervision can be understood by understanding following functions of supervisor.

(1) Act as link: - A supervisor act as link between manager and workers. Management communicates its ideas and policies to the workers. Workers communicates problems.

(2) Maintains

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