Marketing Management-Concept & Functions (CBSE Class-12 Business-Studies): Questions 1 - 9 of 14

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Question number: 1

» Marketing Management » Concept & Functions

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As a publisher, you have published a new book on marketing management. How will you determine the price of this book?

Question number: 2

» Marketing Management » Concept & Functions

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State any five functions of marketing from the management viewpoint.

Question number: 3

» Marketing Management » Concept & Functions

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Distinguish between the concepts ‘product’ and ‘production’ in Marketing keeping following as the base:

(i) Focus

(ii) Means

(iii) Ends

Question number: 4

» Marketing Management » Concept & Functions

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Give two example of shopping products.

Question number: 5

» Marketing Management » Concept & Functions

Appeared in Year: 2011

Essay Question▾

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What is meant by ‘Money Market’? Explain any two instruments used in Money Market.

Explanation

Money market means market trading in short term securities. The following are two money market instruments.

(1) Treasury bill: - Treasury bill is also known as T-Bill. It is used for short-term borrowing by the government. These bills are issued by Reserve bank of India. T-bills are available for minimum… (87 more words) …

Question number: 6

» Marketing Management » Concept & Functions

Appeared in Year: 2011

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Describe in Detail

Explain any two functions of ‘marketing’.

Explanation

Marketing refers to a process by buyers and seller connect with each other. Function of marketing are given below: -

  • Transportation: - Transportation is important function of marketing. It includes movement of goods from manufacture’s center of place to the market reaching the consumers. Product can be marketed in different… (46 more words) …

Question number: 7

» Marketing Management » Concept & Functions

Appeared in Year: 2010

Essay Question▾

Describe in Detail

Explain when and why the need is felt for having a framework, within which managerial and operating tasks are performed to accomplish desired goals. Name this ‘framework’ also.

Explanation

  • The framework within which managerial and operating tasks are performed and goals of an organization is known organizing structure. It denotes to the network of positions, responsibility and authority in an organization.
  • The need for an organizational structure arises when the activities performed by an organization are very large in… (46 more words) …

Question number: 8

» Marketing Management » Concept & Functions

Appeared in Year: 2011

Essay Question▾

Describe in Detail

‘In to-day’s commercial world, the Stock-Exchange performs many vital functions which leads the investors towards positive environment. ’ Explain how by giving any four reasons.

Explanation

In today’s commercial world, the stock-exchange performs many vital functions and provides positive environment. Functions are given below: -

(1) Provides liquidity and marketability: - This function performed by stock exchange is to act as a link between savers and investors. Investors have option of dis-investing and securities.

(2) Helps… (77 more words) …

Question number: 9

» Marketing Management » Concept & Functions

Appeared in Year: 2007

Short Answer Question▾

Write in Short

What is meant by Marketing Management?

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