Marketing Management (CBSE (Central Board of Secondary Education- Board Exam) Class-12 Business-Studies): Questions 35 - 40 of 40

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Question number: 35

» Marketing Management » Concept & Functions

Appeared in Year: 2010

Essay Question▾

Describe in Detail

Name that element of marketing-mix which affects the revenue and profits of a firm. Explain any five factors which help in determining this element.

Explanation

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Question number: 36

» Marketing Management » Concept & Functions

Appeared in Year: 2010

Essay Question▾

Describe in Detail

‘An important task in the marketing of goods relates to designing the label as it provides useful and detailed information about the product. ’

In the light of the above statement draw a label for a ‘liquid soap’ and highlight the important information to be provided on it

Explanation

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Question number: 37

» Marketing Management » Concept & Functions

Essay Question▾

Describe in Detail

Briefly explain any three Objectives of marketing management.

Explanation

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Question number: 38

» Marketing Management » Marketing Mix » Product (Branding, Labelling & Packing)

Appeared in Year: 2011

Essay Question▾

Describe in Detail

Name the element of Marketing-mix in which a set of firms and individuals creates possession, place and time utility and helps in market offering. Also explain any five important functions performed by this element.

Explanation

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Question number: 39

» Marketing Management » Concept & Functions

Appeared in Year: 2012

Essay Question▾

Describe in Detail

Give the meaning of ‘supervision’ as an element of ‘directing’ and any four points that explain its role.

Explanation

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Question number: 40

» Marketing Management » Marketing Management Philosophies

Appeared in Year: 2012

Essay Question▾

Describe in Detail

Nisha a school bag manufacturer decided to improve the product for profit maximization and added a water bottle holder to existing design.

(1) Identify the marketing management philosophy adopted by Nisha and

(2) Explain this philosophy on the basis of:

(A) Main focus and (B) Means and ends

Explanation

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