Marketing Management (CBSE Class-12 Business-Studies): Questions 35 - 40 of 40

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Question number: 35

» Marketing Management » Concept & Functions

Appeared in Year: 2010

Essay Question▾

Describe in Detail

Name that element of marketing-mix which affects the revenue and profits of a firm. Explain any five factors which help in determining this element.

Explanation

Element of marketing-mix which affects the revenue and profits of a firm is price. It denotes money paid by customers and obtain product.

Its factors in determining this element is given below: -

(1) Cost of product: - Cost of product consists of costs included in production, distribution and sale… (141 more words) …

Question number: 36

» Marketing Management » Concept & Functions

Appeared in Year: 2010

Essay Question▾

Describe in Detail

‘An important task in the marketing of goods relates to designing the label as it provides useful and detailed information about the product. ’

In the light of the above statement draw a label for a ‘liquid soap’ and highlight the important information to be provided on it

Explanation

In the marketing process plays role in product because it provide information about product, manufacturer address, Date of manufacturing, Expiry date, maximum retail price, net weight instruction for use all are given.

Example is given in this image: -

Brand name is Duttel Antiseptics

Brand Name Is Duttel Antiseptics

This image is of Duttel Antiseptics… (69 more words) …

Question number: 37

» Marketing Management » Concept & Functions

Essay Question▾

Describe in Detail

Briefly explain any three Objectives of marketing management.

Explanation

Objectives of marketing management are given below: -

(1) To ensure consumer satisfaction: - This marketing management is to ensure consumer satisfaction. Marketing manager make study of need of the consumers.

(2) To increase the market share: - Increase in market share means increase in sales. The aim of marketing… (54 more words) …

Question number: 38

» Marketing Management » Marketing Mix » Product (Branding, Labelling & Packing)

Appeared in Year: 2011

Essay Question▾

Describe in Detail

Name the element of Marketing-mix in which a set of firms and individuals creates possession, place and time utility and helps in market offering. Also explain any five important functions performed by this element.

Explanation

The element of Marketing-mix in which a set of firms and individuals creates possession, place and time utility and helps in market offering is place or physical distribution.

Its function is given below: -

(1) Arranging goods: - An intermediary first receives goods from sources and sorts the goods into… (136 more words) …

Question number: 39

» Marketing Management » Concept & Functions

Appeared in Year: 2012

Essay Question▾

Describe in Detail

Give the meaning of ‘supervision’ as an element of ‘directing’ and any four points that explain its role.

Explanation

Supervision is process of instructing subordinates to achieve organizational goals. Role of supervision can be understood by understanding following functions of supervisor.

(1) Act as link: - A supervisor act as link between manager and workers. Management communicates its ideas and policies to the workers. Workers communicates problems.

(2) Maintains… (82 more words) …

Question number: 40

» Marketing Management » Marketing Management Philosophies

Appeared in Year: 2012

Essay Question▾

Describe in Detail

Nisha a school bag manufacturer decided to improve the product for profit maximization and added a water bottle holder to existing design.

(1) Identify the marketing management philosophy adopted by Nisha and

(2) Explain this philosophy on the basis of:

(A) Main focus and (B) Means and ends

Explanation

(1) Marketing management philosophy: - The marketing management philosophy adopted by Nisha is product concept.

(2) (A) Main focus: - Main focus of product is on improving the quality of product and adding new features. In such an order that it could attract a greater number of customers. In this… (35 more words) …

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