Marketing Management [CBSE (Central Board of Secondary Education) Class-12 Business-Studies]: Questions 26 - 31 of 44

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Question 26

Appeared in Year: 2010

Describe in Detail Subjective▾

What is meant by ‘Production concept’ of marketing?

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Explanation

  • Production concept of marketing focus of a business. It should be increasing the production of goods. It is assumed that producing goods on a large scale decrease the average cost of production and increases profits.
  • It is also…

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Question 27

Appeared in Year: 2011

Describe in Detail Subjective▾

What is meant by ‘Money Market’ ? Explain any two instruments used in Money Market.

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Explanation

Money market means market trading in short term securities. The following are two money market instruments.

(1) Treasury bill:- Treasury bill is also known as T-Bill. It is used for short-term borrowing by the government. These bills are issued by Reserve bank of India. T-bills are available for minimum of 25000rs and in multiples it is known as Zer…

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Question 28

Appeared in Year: 2011

Describe in Detail Subjective▾

Explain any two functions of ‘marketing’ .

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Explanation

Marketing refers to a process by buyers and seller connect with each other. Function of marketing are given below:-

  • Transportation:- Transportation is important function of marketing. It includes movement of goods from manufacture՚s center of place to the market reaching the consumers. Product can be marketed in different regions depending on its tr…

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Question 29

Appeared in Year: 2010

Describe in Detail Subjective▾

Explain when and why the need is felt for having a framework, within which managerial and operating tasks are performed to accomplish desired goals. Name this ‘framework’ also.

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Explanation

  • The framework within which managerial and operating tasks are performed and goals of an organization is known organizing structure. It denotes to the network of positions, responsibility and authority in an organization.
  • The need for an organizational structure arises when the activities performed by an organization are very large in scale. When an …

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Question 30

Appeared in Year: 2011

Describe in Detail Subjective▾

‘In to-day՚s commercial world, the Stock-Exchange performs many vital functions which leads the investors towards positive environment.’ Explain how by giving any four reasons.

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Explanation

In today՚s commercial world, the stock-exchange performs many vital functions and provides positive environment. Functions are given below:-

(1) Provides liquidity and marketability:- This function performed by stock exchange is to act as a link between savers and investors. Investors have option of dis-investing and securities.

(2) Helps determine p…

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Question 31

Appeared in Year: 2011

Describe in Detail Subjective▾

Prakhar purchased an ISI mark electric iron from ‘Bharat Electricals’ . While using he found that it was not working properly. He approached the seller and complained for the same. The seller satisfies Prakhar by saying that he will ask the manufacturer to replace this iron. The manufacturer refused to replace and Bharat Electricals decided to file a complaint in the consumer court. Can ‘Bharat Electricals’ do this? Why? Also explain ‘who is a consumer’ as per Consumer Protection Act, 1986.

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Explanation

  • No Bharat Electricals cannot file complaint in the consumer court because it is not consumer. According to the Consumer Protection act consumer is any person who buys any goods. It has been paid under any scheme of behind payment.
  • It includes any user of such goods when such use is made with the support of the buyer but does not include person who o…

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