Marketing Management (CBSE Class-12 Business-Studies): Questions 30 - 34 of 40

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Question number: 30

» Marketing Management » Concept & Functions

Appeared in Year: 2011

Essay Question▾

Describe in Detail

‘In to-day’s commercial world, the Stock-Exchange performs many vital functions which leads the investors towards positive environment. ’ Explain how by giving any four reasons.

Explanation

In today’s commercial world, the stock-exchange performs many vital functions and provides positive environment. Functions are given below: -

(1) Provides liquidity and marketability: - This function performed by stock exchange is to act as a link between savers and investors. Investors have option of dis-investing and securities.

(2) Helps… (77 more words) …

Question number: 31

» Marketing Management » Marketing Mix » Product (Branding, Labelling & Packing)

Appeared in Year: 2011

Essay Question▾

Describe in Detail

Prakhar purchased an ISI mark electric iron from ‘Bharat Electricals’. While using he found that it was not working properly. He approached the seller and complained for the same. The seller satisfies Prakhar by saying that he will ask the manufacturer to replace this iron. The manufacturer refused to replace and Bharat Electricals decided to file a complaint in the consumer court. Can ‘Bharat Electricals’ do this? Why? Also explain ‘who is a consumer’ as per Consumer Protection Act, 1986.

Explanation

  • No Bharat Electricals cannot file complaint in the consumer court because it is not consumer. According to the Consumer Protection act consumer is any person who buys any goods. It has been paid under any scheme of behind payment.
  • It includes any user of such goods when such use is… (49 more words) …

Question number: 32

» Marketing Management » Concept & Functions

Appeared in Year: 2007

Short Answer Question▾

Write in Short

What is meant by Marketing Management?

Question number: 33

» Marketing Management » Concept & Functions

Appeared in Year: 2010

Essay Question▾

Describe in Detail

Explain the following money market instruments:

1. Treasury Bill

2. Commercial Paper

Explanation

  1. Treasury bill: - Treasury bill denotes as promissory note. It used for borrowing by the government. Treasury bills are issued by the Reserve Bank of India and it is available for a minimum of Rs. 25, 000 and in multiples thereof. T-bills are also known as zero-coupon bonds—highly liquid bonds.… (79 more words) …

Question number: 34

» Marketing Management » Marketing Mix » Product (Branding, Labelling & Packing)

Appeared in Year: 2011

Essay Question▾

Describe in Detail

Identify and explain the promotional tool of Marketing-mix which plays a persuasive, service and informative role and thereby link a business firm to its customers. Also explain by giving any four reasons how this tool helps in increasing the sales of businessmen.

Explanation

The promotional tool of Marketing-mix which plays a persuasive, service and informative role and thereby link a business firm to its customers is called personal selling. Its reason is given below

(1) Promotion: - Personal selling is effective promotional tool that makes customers to buy product.

(2) High flexibility: -… (76 more words) …

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