Marketing Management (CBSE Class-12 Business-Studies): Questions 22 - 29 of 40

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Question number: 22

» Marketing Management » Marketing Mix » Product (Branding, Labelling & Packing)

Appeared in Year: 2006

Short Answer Question▾

Write in Short

Explain ‘Product Mix’ as an element of ‘Marketing Mix’.

Question number: 23

» Marketing Management » Marketing Management Philosophies

Appeared in Year: 2005

Short Answer Question▾

Write in Short

How does marketing help a firm to build goodwill in the market?

Question number: 24

» Marketing Management » Marketing Management Philosophies

Appeared in Year: 2005

Short Answer Question▾

Write in Short

What is meant by production concept of marketing?

Question number: 25

» Marketing Management » Marketing Mix » Physical Distribution

Appeared in Year: 2011

Essay Question▾

Describe in Detail

Reena purchased one liter of pure Deshi Ghee from a shopkeeper. After using it she had a doubt that it is adulterated. She sent it for a laboratory test which confirmed that the Ghee is adulterated. State any six reliefs available to Reena, if her complaints and the consumer court is satisfied about the genuineness of the complaint.

Explanation

Reena complaints and the consumer court is satisfied about the genuineness of the complaint is given below: -

(1) Replacement of the defective product with new.

(2) Refund of money paid by Reena.

(3) Termination of manufacture of defective product.

(4) Reasonable amount of compensation

(5) To withdraw the infected… (12 more words) …

Question number: 26

» Marketing Management » Marketing Management Philosophies

Appeared in Year: 2010

Essay Question▾

Describe in Detail

What is meant by ‘Production concept’ of marketing?

Explanation

  • Production concept of marketing focus of a business. It should be increasing the production of goods. It is assumed that producing goods on a large scale decrease the average cost of production and increases profits.
  • It is also believed that the demand for a product always exceeds its
  • Supply and… (24 more words) …

Question number: 27

» Marketing Management » Concept & Functions

Appeared in Year: 2011

Essay Question▾

Describe in Detail

What is meant by ‘Money Market’? Explain any two instruments used in Money Market.

Explanation

Money market means market trading in short term securities. The following are two money market instruments.

(1) Treasury bill: - Treasury bill is also known as T-Bill. It is used for short-term borrowing by the government. These bills are issued by Reserve bank of India. T-bills are available for minimum… (87 more words) …

Question number: 28

» Marketing Management » Concept & Functions

Appeared in Year: 2011

Essay Question▾

Describe in Detail

Explain any two functions of ‘marketing’.

Explanation

Marketing refers to a process by buyers and seller connect with each other. Function of marketing are given below: -

  • Transportation: - Transportation is important function of marketing. It includes movement of goods from manufacture’s center of place to the market reaching the consumers. Product can be marketed in different… (46 more words) …

Question number: 29

» Marketing Management » Concept & Functions

Appeared in Year: 2010

Essay Question▾

Describe in Detail

Explain when and why the need is felt for having a framework, within which managerial and operating tasks are performed to accomplish desired goals. Name this ‘framework’ also.

Explanation

  • The framework within which managerial and operating tasks are performed and goals of an organization is known organizing structure. It denotes to the network of positions, responsibility and authority in an organization.
  • The need for an organizational structure arises when the activities performed by an organization are very large in… (46 more words) …

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