Marketing Management (CBSE Class-12 Business-Studies): Questions 17 - 21 of 40

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Question number: 17

» Marketing Management » Marketing Mix » Promotion

One Liner Question▾

Write in Brief

“Introducing a scheme of 50%+ 40 % less by the koutons” is the example of which sales promotion technique?

Question number: 18

» Marketing Management » Marketing Mix » Product (Branding, Labelling & Packing)

Essay Question▾

Describe in Detail

‘Various tools of communication are used by the marketers to promote their products’ Answer the following questions:

(a) Why do Companies use all tools at the same time?

(b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer.

(c) Which tool of promotion will primarily be used for the following:

(i) To get good Corporate image without being paid for.

(ii) An existing product meant for mass usage by literate people.

(iii) To introduce a new product to a particular class of people through door to door visits.

Explanation

(a) The Companies use all tools at the same time because of the nature of market, nature of product, promotion budget and objectives of promotion being different at different times.

(b) The most commonly used non-personal tool of promotion which is paid for by the marketer is advertising. The explanation… (30 more words) …

Question number: 19

» Marketing Management » Marketing Mix » Product (Branding, Labelling & Packing)

Short Answer Question▾

Write in Short

Identify the type of products in the following cases and give one example of each type:

(i) Purchase of goods in which buyers devote considerable time to compare quality, price and style.

(ii) Consumer products which are purchased frequently, immediately and with least time and efforts.

(iii) Consumer goods having attained brand loyalty with some specific features because of which people make more efforts in their purchase.

Question number: 20

» Marketing Management » Concept & Functions

One Liner Question▾

Write in Brief

Give two example of shopping products.

Question number: 21

» Marketing Management » Marketing Mix » Product (Branding, Labelling & Packing)

Short Answer Question▾

Write in Short

State any three features of a good brand name.

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