Marketing Management (CBSE Class-12 Business-Studies): Questions 10 - 16 of 40

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Question number: 10

» Marketing Management » Marketing Mix » Product (Branding, Labelling & Packing)

Essay Question▾

Describe in Detail

You have been appointed as a Brand Manager of Ford Motors. The Company is to introduce a Compact small car in the Indian Market. The name of the car is yet to be decided. You have been asked to chair a Brain Storming Session. Before the suggestions come forward you have to briefly explain the participants as to what constitutes a good brand name with the help of suitable examples.

Explanation

The constituents of a good brand name are:

(i) It should be short, easy to pronounce, spell, recognise and remember e. g. NANO, VIP, VIM.

(ii) It should suggest the products benefits and qualities like - Genteel, Promise, Safi, Duracell, Kleenfloor, Eveready.

(iii) It should be distinctive like- Zodiac, Kodak,… (21 more words) …

Question number: 11

» Marketing Management » Marketing Mix » Promotion

One Liner Question▾

Write in Brief

Name the Sales promotion technique in which ‘Scratch Cards’ are used?

Question number: 12

» Marketing Management » Marketing Mix » Promotion

One Liner Question▾

Write in Brief

Name the non paid and non personal form of promotional tool.

Question number: 13

» Marketing Management » Concept & Functions

Short Answer Question▾

Write in Short

Distinguish between the concepts ‘product’ and ‘production’ in Marketing keeping following as the base:

(i) Focus

(ii) Means

(iii) Ends

Question number: 14

» Marketing Management » Marketing Mix » Promotion

Short Answer Question▾

Write in Short

‘Automobiles Ltd. offered to sell their new bike at about Rs4000 less than the usual price’ is an example of sales promotion. Name the technique and explain two other techniques with examples.

Question number: 15

» Marketing Management » Marketing Management Philosophies

One Liner Question▾

Write in Brief

Name the concept of marketing which pays attention to the Social, Ethical and ecological aspects of marketing along with consumer satisfaction.

Question number: 16

» Marketing Management » Marketing Mix » Physical Distribution

One Liner Question▾

Write in Brief

Which channel will you recommend for distribution of perishable goods?

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