Marketing Management [CBSE (Central Board of Secondary Education) Class-12 Business-Studies]: Questions 1 - 8 of 44
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Question 1
Write in Short Short Answerā¾
āAdvertising costs are passed on to the consumers in the form of higher pricesā and āSome advertisements are in bad tasteā . Do you agree? Give reasons in support of your answer.
Or
Advertising encourages sale of inferior and dubious products and āAdvertising confuses rather than helpsā . Do you agree? Give reasons.
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Write in Brief One Linerā¾
From producer to retailer to consumer identify the type of channel of distribution.
EditQuestion 3
Write in Short Short Answerā¾
You have invented a new device to detect impurities in petrol. Which two advertising media would you use and why?
EditQuestion 4
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As a publisher, you have published a new book on marketing management. How will you determine the price of this book?
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Question 6
Write in Brief One Linerā¾
āDetermination of the Price of a Productā is influenced by many factors. Explain any five factors that have an influence on price.
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Question 8
Write in Short Short Answerā¾
State any five functions of marketing from the management viewpoint.
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