Management and Business Environment [CBSE (Central Board of Secondary Education) Class-12 Business-Studies]: Questions 32 - 36 of 46

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Question 32

Describe in Detail Subjective▾

What is meant by the term ‘Capital Structure’ ? Briefly explain any three factors that affect the capital structure of a company

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Explanation

Capital Structure means an appropriate mix of long term sources of funds such as equity and preference share capital and reserves and surpluses and debentures and long term debt.

Its factors are given below:-

(1) Specification of authority:- Organizational structure define authorities and responsibilities. It identifies working relationships and it b…

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Question 33

Describe in Detail Subjective▾

Explain any three responsibilities of the consumer to safeguard his interest.

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Explanation

The following responsibilities of consumer of safe guard his interest.

(1) Consumer must exercise his rights:- Consumer have rights with goods and services. They must be aware of their rights while buying.

These rights are:-

o Right of safety

o Right to be informed

o Right to representation

o Right to consumer education

(2) Cautious consumer:- Consumer ma…

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Question 34

Appeared in Year: 2011

Describe in Detail Subjective▾

“Internal sources of recruitment are better than external sources of recruitment.” Explain any five reasons in support of this statement.

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Explanation

The following points of how Internal sources of recruitment are better than external sources of recruitment.

(1) Motivation:- A promotion to motivate the selected employee to put in his or her best effort at work. It increases the efficiency and productivity of an organization.

(2) Low cost:- Vacancies filled by internal sources is cost effective. Th…

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Question 35

Describe in Detail Subjective▾

‘Various tools of communication are used by the marketers to promote their products.’ Answer the following questions:

a) Why do companies use all tools at the same time?

b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer.

c) Which tool of promotion will primarily be used for the following?

i) To promote or protect a company՚s image or its individual products.

ii) An existing product meant for mass usage by literate people.

iii) To introduce a new product to a particular class of people through door-to-door visits.

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Explanation

(a) The companies use all tools at same time its reason is given below:-

  1. the nature of market
  2. nature of product
  3. Promotion budget and purposes of promotion being different at different times.

(b) Some tool of promotion it is paid for through marketer. The explanation include to paid and non-personal form having a recognized backer to promote an idea.

(c)…

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Question 36

Appeared in Year: 2012

Describe in Detail Subjective▾

State any five features of ‘Business Environment’ .

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Explanation

1. Totality of External Forces: The business environment is the sum total of all individuals, institutions and other forces that are outside the control of a business enterprises.

2. Dynamic Nature: Business environment is dynamic in nature as it keeps on changing.

3. Specific and General Forces: Business environment includes both specific like custo…

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