CBSE (Central Board of Secondary Education) Class-12 Business-Studies: Questions 399 - 404 of 479

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Question 399

Write in Short Short Answer▾

Enumerate any two qualities of a good Salesman.

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Question 400

Appeared in Year: 2012

Describe in Detail Subjective▾

Choice of channels of distribution depends on various factors. Explain any four factors which affect the choice of channels of distribution.

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Explanation

Following factors that determine choice of channels of distribution

(1) Product type:- Choice of distribution is based on type of product. The product is consumable and non-consumable. If product is consumable then short channels should be used rather than long. If product has low unit value then longer channel are desired.

(2) Characteristics of com…

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Question 401

Describe in Detail Subjective▾

Despite internal sources of recruitment being economical why do companies not always use this source? State any five reasons.

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Explanation

The Companies do not always use internal Sources of recruitment despite of them being economical because of the following reasons:

(i) It is not complete source so no organization internal sources offer limited choice.

(ii) The employees become tired if there are time bound promotions.

(iii) Competition the employees may not advantage.

(iv) Transfers o…

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Question 402

Describe in Detail Subjective▾

Distinguish between Functional and Divisional organizational structure on the following basis:

i. Formation

ii. Managerial development

iii. Responsibility

iv. Suitability

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Explanation

In Detail Distinguish between Functional and Divisional Organizational Structure
TopicFunctionalDivisional
FormationIt is based on FunctionsIt is based on product lines
Managerial Developmentfunctional manager has to report to the managermultiple functions help in managerial development

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Question 403

Appeared in Year: 2012

Describe in Detail Subjective▾

Describe the relationship between ′ panning and ′ controlling ′ .

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Explanation

  • Planning and controlling are related functions of management. Planning refers to the psychological process of thinking and deciding what is to be done and how it is to be done.
  • So, planning decides the objectives achieved and course of action to be followed. Controlling refers to the process of managing and evaluating the work.
  • The various objectives…

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Question 404

Describe in Detail Subjective▾

‘Various tools of communication are used by the marketers to promote their products.’ Answer the following questions:

a) Why do companies use all tools at the same time?

b) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer.

c) Which tool of promotion will primarily be used for the following?

i) To promote or protect a company՚s image or its individual products.

ii) An existing product meant for mass usage by literate people.

iii) To introduce a new product to a particular class of people through door-to-door visits.

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Explanation

(a) The companies use all tools at same time its reason is given below:-

  1. the nature of market
  2. nature of product
  3. Promotion budget and purposes of promotion being different at different times.

(b) Some tool of promotion it is paid for through marketer. The explanation include to paid and non-personal form having a recognized backer to promote an idea.

(c)…

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